As you look up and down the dock, you ask yourself why people would want to buy your boat versus the 12 other boats lined up next to yours. What will give you the edge over the competitors? Good marketing tactics and a great brand image!
It’s 2019 and selling anything requires initiative and extra effort, particularly when it comes to selling a high ticket item such as a boat.
H2O Yacht Co. engages a unique digital strategy to sell listings and has the track record to prove digital marketing is where it’s at when it comes to selling your boat listing. On this page, we will discuss why online marketing is the best way to convert your listing into a sale. If you want to learn more, keep reading, and give us a call at +1-817-797-6703
Here’s why we think marketing your listing is so important in 2019:
1. Reach people where they spend their time & money
22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on each platform every day. Gone are the days when you had to rely on someone driving past your boat with a ‘FOR SALE’ sign on it, now you can present them with their dream boat directly through hyper-targeted ads on social media.
Traditional marketing may be better for local advertising, however digital wins in terms of global reach. There are little to no geographical barriers in digital marketing, allowing your listing to reach not only local interest, but global interest, too.
2. Reach the ideal buyer through targeting
One of the huge advantages that digital marketing provides is the ability to dissect huge demographics. We can refine them down into very targeted groups to get super-focused on a specific kind of person – the person most likely to convert on your listing.
Targeting at this level involves creating a series of ads and content that is highly relevant to your target market. Its relevancy becomes a super power in the digital space, connecting with buyers on a level that more general advertising can’t. This connection gives it the ability to influence decisions. Plus, your consumers aren’t going to be annoyed by seeing something they have no interest in, or viewing the same ad over and over again as is practiced in more traditional advertising techniques.
3. Establishing trust with your customer
Marketing adds value to the consumer and essentially is the virtual way to hold the customer’s hand throughout the entire purchasing journey, and not just when the customer is ready to buy a boat or products. When it comes to buying high-ticket items like boats, consumers want information throughout their entire purchase journey, which means you need to do more than just whack up a pen and paper sign with your phone number on it.
Content marketing is a fantastic way to establish a relationship with your buyer by providing them with the necessary extra information your consumer needs. Boats Gone Wild, for example, also does a really good job of promoting listings and going the extra mile for sellers. This added value comes in the form of direct communication with potential buyers via social media DMs and comments, potential buyers having the ability to see still and video footage of your boat, get access to full specs, and make serious enquiries all before even seeing the boat in person. By sharing more information than your client would normally receive, they are more likely to feel supported and trusting that your listing is going to be a good fit for them.
4. Best ROI
This is most often accomplished through a combination of social media marketing and content marketing due to their efficiency for reasons already mentioned. This efficiency enables you to diversify your marketing efforts and extend your reach for far less than traditional advertising. Content marketing online can generate 3X the leads for about 62% less than traditional marketing.
Digital marketing tactics such as pay-per-click, display, and social media advertising not only work for your budget but they can also produce quicker results.
In this instance, when we say “lead” we’re not just talking about website traffic. These are people who are very likely to buy your boat and become loyal customers as you nurture that relationship.
By using proven online marketing strategies, you can improve your boat sales. These methods will give you a cost-effective way to reach your ideal client and make the selling process easy and pain-free.